Madrid Adventure featured in the press as Madrid wins Europe’s top MICE award again

Madrid has once again been named Europe’s Leading Meetings & Conference Destination at the World Travel Awards.

It’s the eighth year in a row the city has taken the title, underlining Madrid’s position as one of Europe’s strongest hubs for corporate travel, conferences and international events.

As part of the wider media coverage, Madrid Adventure was featured in two English-language publications in Spain: The Olive Press and Spain in English.

Both outlets spoke to our General Manager, Jeremy Hickey, to understand what the award means in practice – and what corporate teams are actually booking on the ground.

Madrid Adventure quoted in The Olive Press and Spain in English

In Spain in English, Madrid Adventure shared that we’ve recorded a 54% year-on-year surge in enquiries.

“The growth in 2025 has been huge compared to 2024 – we’re already seeing a massive increase in requests, and this is only counting up to midway through November,” said Jeremy Hickey.

He also noted that we’ve delivered team-building experiences this year for employees from major companies including Amazon, Google and Microsoft, alongside a growing number of enquiries from tech, AI, cybersecurity, fintech and big data startups.

What teams are booking in Madrid right now

In The Olive Press, Jeremy explained why Madrid is a “smart option” for globally distributed teams, because it works as a practical hub for annual summits and key meetings.

Jeremy also shared how our most popular team building activity in Madrid is the Wine and Tapas Tour.

Next, many teams choose creative experiences like the Graffiti Workshop, which helps groups relax, collaborate and create something together.

We also see strong demand for challenge-led formats such as the Madrid Treasure Hunt and our unique Money Heist experience, especially for mixed teams who want a shared goal and plenty of energy.

Why companies choose Madrid Adventure

Madrid Adventure brings 25 years of experience delivering corporate events in Spain.

We currently offer 28 team building activities, helping teams choose the right format for their time, group size and objectives.

We’ve worked with major brands including Amazon, Google, Microsoft, Pfizer, ING, Bayer, Coca Cola, HP, Exxon Mobile, Nike, Volvo and more.

We run events in English and Spanish, across Madrid and nearby destinations such as Toledo, and we also support Barcelona programmes through our sister company, BCN Adventure.

Contact Madrid Adventure

To request a quote or a bespoke package, contact us via our website contact form.

You can also email [email protected] or call +34 661 036 658.

If you share your dates, group size and what you want the day to achieve, we’ll recommend the best options and tailor the schedule around your wider meeting or conference plans.